Built for our own screens, shared with everyone.

We run a lot of screens around our homes and businesses. The tool we wanted didn't exist, so we built it — then found small businesses stuck in exactly the same gap.

We didn't set out to build a display software company. We just found we were running a lot of screens around our homes and businesses, and nothing on the market was built to run them all together. We'd bought fancy, expensive TVs that claimed to be “frames” but got worse with every software update. We tried per-screen services, but found their integrations with our own service providers lacking.

So we decided enough is enough, and started building the control layer we actually wanted. Once we started talking to manufacturers, software developers and integrators about it, we found the industry had built for one end of the market and forgotten the other entirely: the venue with three TVs, the person running a Home Assistant dashboard next to a photo wall.

Panelicious is what we built for ourselves, now available to everyone in that gap. (And once we thought of the name, we just had to launch it.) The clearest sign it works: almost everyone who syncs their first screen says some version of “is that all I have to do?!”, then goes looking for the rest of the features.

Four things we won't compromise on.

Real control shouldn't need an enterprise contract

You shouldn't need a sales call and an integrator on retainer to put a promo on a TV. So you don't.

Simple is not the same as basic

Ease of use is the product, not a stripped-down version of one. The tools underneath are as capable as anything built for a big business.

We ship what we'd use ourselves

Panelicious exists because we needed it and nothing suitable existed. The roadmap answers to “would we actually use this.”

Secure & sensible

Handing the screens in your home, business or public space to a cloud service is a real act of trust — so security is built in from the start, not bolted on later. We adopt and actively encourage modern, industry-leading practice like passkeys, and we'd rather be boringly thorough about it than ever give you something to worry about.

Run your screens the way we run ours.

Bring the screens you already own, pair your first one in minutes, and see what “is that all I have to do?!” feels like.

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